Lance Reynolds is a seasoned expert in the restaurant industry, offering a wealth of experience in Restaurant Success Coaching, Business Consulting, and Business Coaching. With a career spanning over three decades, Lance has established himself as a leading authority in Public Speaking, Keynote Addresses, and as a Business Conference Speaker and Business Tradeshow Speaker. His extensive knowledge and practical insights make him a sought-after figure for Private Business Speaking engagements and corporate events.

Lance's journey began as a restaurateur and has spent the last 3 decades as a restaurant owner and business consultant. Lance expanded his business operations with the founding of Food Biz Today in 2007, a pioneering school dedicated to teaching hospitality owners and managers how to succeed in the restaurant business. Under his leadership, Food Biz Today expanded to seven schools across three states, providing top business consulting services and restaurant business coaching programs. Lance successfully sold the company in 2013, marking a significant milestone in his career.

As the Director of Restaurant Operations Consulting at US Foods, Lance developed strategic business planning and processes that helped restaurant operators enhance operational efficiency and profitability. Over the past decade, he has mentored over 300 restaurant consultants nationwide, providing effective restaurant management tips and business success strategies for entrepreneurs. His commitment to excellence has seen him travel 49 states, training and mentoring restaurant operators and consultants while delivering keynote addresses and participating in business conferences and tradeshows.

During his tenure at US Foods, Lance was instrumental in developing customer-facing workshops designed to increase revenue, improve efficiencies, and boost profitability for restaurant owners and operators. He personally executed over 500 workshops, impacting tens of thousands of operators with his restaurant profitability strategies and business growth techniques.

In response to the challenges posed by the COVID-19 pandemic, Lance launched the first of 200 webinars in March 2020, just three days after restaurant closures began. He also spearheaded the creation of the "Cares Act" team of restaurant consultants at US Foods, helping restaurants secure over $2 billion in PPP, EIDL, and ERTC funding. For his efforts, Lance received recognition from "Fast Money" for his significant contributions to saving restaurants during the pandemic.

Lance's influence extends to the realm of public speaking, where he delivered a powerful Tedx Talk titled "86 the Stigma," addressing the mental health crisis in the restaurant industry and offering practical solutions for improving leadership processes, mental health, and company culture. His current keynote address, "The ROI of Giving a Shit," is gaining popularity among companies seeking to improve their culture and drive bottom-line profits through strategic investment in people: employees, customers, and the local community.

An accomplished author, Lance has written three books focused on restaurant industry success; “It’s Not About the F*****g Food”, “Getting P.A.I.D.” and “The ROI of Giving a Shit”. He also published a guided gratitude journal aimed at building positive daily habits, improving mental wellness, and fostering empowering behavior. His expertise in leadership development, entrepreneurship coaching, customer service training, and effective business communication positions him as a motivational business speaker and a trusted resource for corporate training programs.

Lance Reynolds is not just a restaurant industry expert; he is a visionary leader committed to helping businesses thrive through comprehensive strategies and a genuine investment in people. His dedication to providing practical insights and actionable strategies makes him an invaluable asset to any organization looking to succeed in the competitive world of business.

Fun Fact…

In addition to his professional accomplishments, Lance has been a passionate musician since the age of 14. He has toured and recorded three albums with his original project, "Clock People." For the past 12 years, Lance has been rocking Las Vegas with his rowdy country band, "Cash Presley." He has also had the incredible opportunity to play with famous rock stars like Alice Cooper, Meatloaf, Cheap Trick, and Sammy Hagar. Lance's experience as a front man for punk rock and rock and roll bands infuses his speaking style and stage presence with unique energy and charisma, making his presentations both engaging and memorable. Don’t worry, however, he probably won’t stage dive at your event. Probably!